Tag: Colour

Did you know that back in the 1970s, McDonald’s deliberately used orange as one of its key interior colors? It wasn’t a random design choice — it was rooted in color psychology. Fast-food chains of that era were early adopters of the idea that colors could influence how people feel, behave, and even how hungry they become.

Orange was believed to be a warm, energetic, appetite-stimulating color. It created a sense of vibrancy and excitement, subtly encouraging guests to feel hungrier and more eager to eat. Paired with reds and yellows — colors that are still iconic in the McDonald’s brand — the overall effect was meant to make the dining environment feel lively, fast-paced, and inviting.

But there was another layer: these bright colors were not only used to spark appetite, they were also strategically chosen to encourage faster turnover. Bold, intense hues tend to make people eat quicker and leave sooner, which perfectly aligned with the fast-food model.

Over time, McDonald’s design philosophy evolved. The brand gradually shifted toward more neutral, calming interiors — grays, soft woods, muted greens — creating a more relaxed atmosphere as dining habits changed and the chain aimed for a more contemporary café-style feel.

Still, that 1970s orange era remains a fascinating example of how brands have long used psychology and design to shape the dining experience, proving that even the color on the walls can influence how we experience our food.

 

This way to the burgers..no not quite like this, of course much more subliminal.